09: Case Studies
Information graphics allow us to distill large quantities of information into a digestible package. Through graphics, ideas that might otherwise be abstract become familiar and more easily understood. They shift the balance between explanation and imagery to profoundly stimulate memory and recall. As a result, information visualization has become one of the most powerful forms of contemporary storytelling.
It’s no surprise, then, that information graphics have permeated nearly every industry over the past few decades. The good news there is that your skills are more valuable than ever before; and they can be applied to many different career paths. For example, there are a growing number of strategic marketing and communication firms specifically focused on developing visual assets for advertising and PR campaigns. Likewise, as eLearning continues to mature, the need for interaction designers who can effectively create usable and meaningful learning solutions is on the rise. From healthcare to the business world, information graphics have ascended in value to become one of the most powerful tools for communicating complex ideas.
So, we conclude this book with a few interesting case studies. Each one helps illustrate the far reach of information graphics reporting in a variety of fields, showing how some of the most innovative applications of visual storytelling help us interpret and understand the world in which we live.